Long Term vs. Short Term Focus in Communication Essay Example for Free

Long Term vs. Short Term Focus in Communication Essay There are pragmatic differences between sales promotion and advertising, which marketers must bear in mind when attempting to communicate with the customers. The same case will apply when marketers attempt to communicate with customer by defining the appropriate media and non-media communications that are aimed at driving customer interest, demand and sale upwards. Brand value does not always increase the sale of the product depending on the price of the product and affordability. Instead, brand value may be more instrumental in customer retention. In the short term, discounts have the potential of increasing product sales, but in the long term, the customers’ perception of the product may be negative or positive as they ponder over why there was a discount. Primary Differences between sales promotion and advertising There are fundamental differences between sales promotion and advertising. Advertising is the form of communication via the diversity of media with the goal of persuading and making people aware of products or services. Advertising is equally a service to the target and consumers to inform them with truthful contents that are ethically generated in order for it to be accepted by the public. Advertisements are clear, truthful, tasteful, precise, original, reputable and ethical communications to the public. (Guideline Marketing, 1998). Sales promotion is the application of incentives to elicit a positive reaction by the consumer. Sales promotion gives the consumer advantages of using the product or service on promotion. Sale promotions are characterised by sponsorship, free gifts and vouchers, public forum of information, exhibited, educative and consultative. Therefore the fundamental difference between and advertisement and sales promotion is the on their acceptability by the consumers. (Guideline Marketing, 1998). Some media and non-media marketing communication that are typically employed to increase customer interest, demand and sales The media marketing communication that are typically employed to increase customer interest demand and sales are digital media, print media, pod casting , narrow casting and broadcasting, posting mails, telephone marketing, among others. (Promotion and integrated marketing communications, 2007) Non media marketing communication that are typically employed to increase customer interest, demand and sales are price discounts, non-media advertising, special offers, sales coupons, product and services sampling, product and service price rebates, competitions and raffles, games, product and service premium offers and counter promotions. (Promotion and integrated marketing communications, 2007) Does brand value always increase with increasing sales of the product? Not always does value always increases with increasing sale of the product. Perhaps it may help in customer retention. But in some instances, it can increase sales because more sales are a sign that the customers are crediting the brand as well as their perceptions to the product. This has implications that more sales are solidifying the brand value as long as the product is being sold for the purpose of brand building. Brand values that have increased sales due to high sale imply that the brand value is attractive. When the sales increase, there are signs that the customers are satisfied and are bound to make references to other over the value of the brand. (Bacak, 2006). How discounts have the potential to affect short term sales and long term brand value. Under a good marketing management, discounts have the potential of positively affective the short term sales and long term brand value depending on the perceptions of the customers on the brand following the discount. The understanding discount strategy is that the sale force is not overwhelmingly profit motivated. Instead, the priority is to create value that customer perceive as satisfactory. Most business would create a discount to enable more consumers interact with the product or service. (Lin Lin, 2007, p. 1-131). According to Aaker (1991), discounts will provide short term sales competitiveness while customer benefit from the value that will be enhanced in the long term. During the time that a brand is under discount sale force, the consumers are given a chance to identify the product or service with their needs. (Lin Lin, 2007, p. 1-131). An example of products where price discounts positive short term sales increase and long term brand value is the cosmetics. In this case the higher the discount the higher the sales as long as the brand image is highly placed. Thus as soon as the discount is initiated, the short term sales shoot up and the consumers perception of the brand shift and this may be positive or negative. If negative, the consumer could be expecting even more price discounts in the long term. (Lin Lin, 2007, p. 130). Conclusion: This marketing communication paper has come out with very important lessons. First, in order to be successful in marketing communication, it is important to understand the fundamental differences between sale promotion and advertising so that the choice of media and non media communication can be rewarding to the marketing plan. Second, the possibility of an increasing brand value to increase sale is hinged on other factors like affordability. Finally, product price discounts have a short term effect of increased sales but a mixed effect on the brand value in the long term. Reference Aaker, D. A. (1991).Managing Brand Equity:Capitalizing on the Value of a Brand Name, NY: The FreePress. Bacak, M. (2006, March 18). The Benefit of Branding: Increase Your Sales and Promote Your Product by Building a Solid Brand. Retrieved April 10, 2009, from http://ezinearticles. com/? The-Benefit-of-Branding:-Increase-Your-Sales-and-Promote-Your-Product-by-Building-a-Solid-Brandid=163889 Guideline Marketing, (1998). Guidelines for publicity, advertising, practice promotion and allied marketing activities. Retrieved on April 10th, 2009, available at http://www. capelawsoc. law. za/Files%20for%20New%20Website/Guidelines/Advertising%20E. doc Lin, N. Lin B. , (2007, August). The effects of Brand Image and Products Knowledge on Purchase Intention Moderated by Price Discounts. Journal of International Management Studies. P. 1-131. Promotion and Integrated Marketing Communications, (2007). Marketing communications. Retrieved on April 10th, 2009, available at http://www2. cob. ilstu. edu/jsattaw/MKT%20230/Lectures/Lecture%209%20%20Promotion%20and%20Integrated%20Marketing%20Communication. ppt

Rhetorical Strategies Used by President George W. Bush Essay -- Rhetor

Rhetorical Strategies Used by President George Bush After the September 11 Terrorist Attacks On September 11, 2001, the Islamist terrorist group known as al-Qaeda launched a series of terrorist attacks on the United States of America, specifically in the New York City and Washington D.C areas. Nineteen al-Qaeda terrorists hijacked four planes with the intention of using them as suicide attacks that would crash those planes into designated buildings, or targets. Two of the four passenger jets were flown into the twin towers of the World Trade Center in New York City, both of which collapsed entirely within two hours of being hit. The third plane was crashed into the Pentagon, and the west side of the building, which is the Headquarters of the US Department of Defense, partially collapsed. The fourth hijacked plane was intended for the US Capitol Building in Washington D.C, but instead crashed into a field in Pennsylvania after the passengers of the plane interfered with the hijackers. The attack on September 11th was devastatingly fatal—almost 3,000 people died in the attacks, including all of the al-Qaeda hijackers and every passenger aboard the four planes. On the evening of September 11, 2001, in the wake of these attacks, President George W. Bush issued an address to the nation. In his speech, Bush addresses the citizens of the United States, which is his target audience. However, due to the nature of the attacks, people from all over the world viewed Bush’s address from their televisions, and people from both the United States and the rest of the world were able to access the speech later on the Internet. Bush’s main purpose in his address is to issue a formal presidential response to the terrorist attack, but more i... ...s audience’s emotions of fear and sadness, but also of patriotism through charged language and by compelling his viewers to identify with the victims, in order to galvanize a sense of anger and commitment to justice, which he is able to achieve this charged language through use of metaphor and periphrasis. By presenting his argument as one of policy and supporting this claim through the formal topics of definition and concomitant, Bush is able to ultimately use his address to argue that America should be defended, because defending America means defending the doctrine of freedom itself. Works Cited Bush, George W. "A Great People Has Been Moved to Defend a Great Nation." Oval Office. Washington D.C. 11 Sept. 2001. American Rhetoric. N.p., n.d. Web. 7 Mar. 2013. gwbush911addresstothenation.htm>.

Declining Educational Standards In Karachi Pakistan Education Essay

The cause of this probe was to place the chief grounds which decline the educational criterions at secondary degree in Karachi, Pakistan. The population of the survey was both â€Å" authorities and private † schools pupils and instructors. The positions of male and female pupils and instructors were sought out. Majority of the respondents had the position that the bing uneffective course of study and rating system are the chief grounds of worsening educational criterions at secondary degree in Karachi, Pakistan. Many of the respondents stated that imperfect disposal along with bad review system became its grounds. Short figure of respondent opinioned that improper wellness installations, deficiency of co-curricular activities and outmoded learning methods caused the sub standard instruction.IntroductionThe instruction is going one of the specifying endeavors of the twenty-first century with the outgrowth of globalisation and increasing planetary competition. Pakistan is deter mined to react positively to emerging demands, chances and challenges of globalisation. Education is being considered a cardinal to alter and come on. Advancement and prosperity of the state depends on the sort of instruction that is provided to the people. This survey was designed to explicate and foreground the criterions of instruction at secondary degree in Karachi. Educational criterions present standards by which judgements can be made by province and local school forces and communities, assisting them to make up one's mind which course of study, Torahs of disposal, wellness plan, staff development activity and assessment plan is appropriate. Educational criterions promote policies that will convey coordination, consistence, and coherency to the betterment of the procedure of instruction. They allow everyone to travel in the same way, with the confidence that the hazards they take in the name of bettering instruction will be supported by policies and patterns throughout the sy stem. Performance criterions describe what degree of public presentation is good plenty for pupils to be described as advanced, proficient, below basic, or by some other public presentation degree. Normally educational criterion stands for quality of instruction. Quality has been the end of an ageless pursuit through the corridors of human history. It has been the divining force of all human enterprises. Educational criterions of Pakistan have been a burning issue among the educationists since independency. Every member of the society has its ain positions concern the educational criterions in Pakistan. Although, every authorities tried its best to raise the criterions of instruction but their attempts were chiefly limited to fixing merely educational policies in documents. We could non happen practical execution of their recommendations sing criterions of instruction in Pakistan. In the more huge sense a criterion is any thing used to mensurate, for illustration a criterion of behavior, a criterion of weight or length. Actually a criterion is a thing which has been used as a theoretical account to which objects or actions may be compared. The criterion of instruction is define d in Encyclopedia of Education ( 1985 ) in the undermentioned sense:â€Å" In the instruction context, so, criterions should be regarded as aims to be achieved or outlooks of desirable attitude or degrees of public presentation † .[ 1 ]Research Questions:Why the Karachi Secondary instruction declined? What the grounds behind the worsening criterion of secondary instruction in Karachi? What are the solution which can raise the criterion of secondary instruction in Karachi?Aims of the survey( I ) To specify the existent significance of educational criterions. ( two ) To analyse the positions and sentiment of pupils and instructors about-the chief grounds of worsening educational criterions at secondary degree in Karachi. ( three ) To give suggestions and recommendation for bettering the educational criterions at secondary degree.Methodology:This survey depended on quantitative Secondary research, we analysing the information which is already available in records. The intent is to determine the overall public presentation of the authorities and private secondary schools sing standard instruction provided by them.Consequences:The collected information was converted into tabular arraies. Findingss and decisions were drawn in the visible radiation of these tabular arraies by the research workers. Table 1. The thoughts and positions of authorities secondary schools male and female pupils sing the chief grounds of worsening educational criterions at secondary degree in Karachi[ 2 ].S.NoDescriptionMale( Agree ) ( % )Male( Disagree ) ( % )Female( Agree ) ( % )Female( Disagree ) ( % )1 Defective disposal 70 30 90 10 2 Inflexible course of study 80 20 80 20 3 Ineffective rating system 65 35 60 40 4 Imperfect review system 70 30 55 45 5 Improper wellness installations 45 55 55 45 6 Lack of co-curricular activities 55 45 45 55 7 Outdated instruction methods 95 05 90 10 8 Inaccessibility of scholarships 45 55 30 70 Table 2[ 3 ]. Private secondary schools studentaˆYs positions about the causes of low standard instruction at secondary degree in Karachi were highlighted.S.NoDescriptionMale( Agree ) ( % )Male( Disagree ) ( % )Female( Agree ) ( % )Female( Disagree ) ( % )1 Defective disposal 60 40 70 30 2 Inflexible course of study 65 35 85 15 3 Ineffective rating system 75 25 70 30 4 Imperfect review system 65 35 90 10 5 Improper wellness installations 40 60 50 50 6 Lack of co-curricular activities 30 70 45 55 7 Outdated instruction methods 95 05 95 05 8 Inaccessibility of scholarships 45 55 35 65 Table 3.[ 4 ]The positions of instructors belonging to authorities secondary schools about the chief grounds of worsening criterion of instruction at secondary degree in Karachi are stated.S.NoDescriptionMale( Agree ) ( % )Male( Disagree ) ( % )Female( Agree ) ( % )Female( Disagree ) ( % )1 Defective disposal 60 40 40 60 2 Inflexible course of study 80 20 80 20 3 Ineffective rating system 60 40 40 60 4 Imperfect review system 80 20 60 40 5 Improper wellness installations 40 60 60 40 6 Lack of co-curricular activities 40 60 40 60 7 Outdated instruction methods 60 40 60 40 8 Inaccessibility of scholarships 40 60 20 80The Role and Appointment of TeachersThe quality of instructors, which is a cardinal factor in any instruction system, is hapless in Pakistan. The chief ground is the low degree of educational makings required to go a primary school instructor ; which includes ten old ages of schooling and an eleven-month certification plan. It has been established through assorted surveies that pupil accomplishment is closely related to the figure of old ages of formal schooling of instructors. Therefore, pupils of instructors with 12 old ages of schooling perform better than pupils of matriculate ( 10 old ages instruction ) instructors, who in bend perform better than pupils of instructors with merely grade eightqualifications. The 2nd factor relates to the quality of instructor enfranchisement plans, which suffersfrom the deficiency of adequately trained maestro trainers, small accent on learning pattern and non-existence of a proper support/monitoring system for instructors. In the absence of an y commissioned organic structure to attest instructors, the mere acquisition of a certificate/diploma is considered sufficient to use for a teaching place. In add-on, teacher assignment in schools is capable to interference from local involvement groups seeking to topographic point instructors of their pick within their constituency. This has opened the system to graft and lease seeking taking to high degrees of instructor absenteeism accentuated by the absence of an effectual supervising system. The assignment of instructors particularly in primary schools is capable to the political influence or paying immense money.Training for Government Teachers[ 5 ]The disposal of teacher preparation in Pakistan is a provincial duty. However, the course of study wing at the federal degree is besides responsible for teacher instruction institutions.Government primary school instructors are trained through Government Colleges for Elementary Teachers ( GCETs ) , the distance instruction plan of t he Allama Iqbal Open University ( AIOU ) , and teacher preparation classs run in secondary schools known as Normal Schools or PTC units. Alumnuss of these establishments are taught a similar course of study, and receive the Primary Teaching Certificate ( PTC ) or Certificate in Teaching ( CT ) at the terminal of one twelvemonth. Generally, the figure of appliers is far greater than the figure of topographic points available. There is besides an acute deficit of instructor preparation installations, peculiarly for female instructors in certain parts and particularly in the state of Balochistan.Private School TeachersThe quality of instruction imparted by the bulk of private schools is questionable owing to an acute famine of decently trained and qualified instructors, and any sort of support mechanism for these instructors. Except for big school systems like Beaconhouse, City, Lahore Grammar, and others, which constitute a little per centum of the bing private schools the bulk of oth ers have appointed instructors who are qualified up to intercede ( 12 old ages of schooling ) or BA degree ( 14 old ages of instruction ) , and are paid much lower wages compared to their opposite numbers in the authorities sector in add-on to no occupation security. The big schools and school systems have instituted their ain instructor preparation plans or entree specialised private establishments. There is less disposition in these schools to engaging instructors who have antecedently been trained by authorities establishments and hold grades in B. Ed or M. Ed ; their penchant is for those fluid in English linguistic communication. Therefore, really few instructors hired by the private schools have had any pre-service preparation. Thereis a felt demand to heighten the professional accomplishments of those who are presently working through assorted inset plans.DiscussionEducation is a powerful tool and cardinal force in the life of adult male. Deepak ( 2006 ) stated that instructi on plays an instructional function in determining the fate of the person and the hereafter of world. SEAMEO-Jasper Research Award ( 2009 ) further clears that instruction provides chances to get cognition and competences to work in a planetary environment. The end of constructing a cohesive, just and harmonious community, bound together in solidarity for deeper apprehension and cooperation, presents new challenges for bookmans and instruction practicians in geting new constructs and advanced theoretical accounts for effectual instruction and acquisition. The criterion of instruction is direct effect and result of the quality of instructors and learning methods used by them. Society believes that competent, effectual instructors are of import keys to a strong system of instruction. Consequently, instructors are expected to be adept in the usage of instructional engineerings and category room direction techniques. They are besides expected to hold a thorough apprehension of the develo pmental degrees of their pupils and a societal group of the content they teach. To keep and widen this high degree of accomplishments, instructors are expected to be informed of model patterns and to show a devise for professional development. Teacher competence and effectivity includes the duty to assist all scholars win. Sing criterions Seth ( 1970 ) stated that we have provided more and more money to more and more of that we may be making ill. We hope that we could make it better. Educationists of international differentiation have suggested that it will be possible merely by developing suited course of study and using educational engineerings to do the course of study more effectual and the school more efficient. Jalala ( 2004 ) said that on the footing of wide aims, course of study planning should be done and suited capable content, behavioural results and other acquisition experiences be put in for doing curriculum comprehensive. It should be based on the findings of course of study research and be enriched by interdisciplinary coaction among experts on different topics. All this would lend to the design of a entire school course of study that is complementary every bit good as comprehensive. In Pakistan quality instruction has marked a clear line of favoritism on fiscal evidences, and more well, it is beyond the range of many pupils. Muhammad ( 2009 ) declared that the saddening and deteriorating status of educational system in the state raises many fingers on instruction section, whose representatives, so confidently, sing vocals of success in every of their visual aspect. There is no answerability of the typical landlord civilization, which is traveling on in bulk of the countryaˆYs establishments. If authorities purposes to make the sky of standard instruction and to supply it at doorsill of every Pakistani, it should maintain its eyes unfastened, as the written records and work in advancement in the edifices named schools, are non in any convinc ing or absorbing place. Particularly for the betterment of criterion at secondary degree instruction sufficient stairss should be taken, because secondary instruction is linking nexus between primary and high instruction as Srivastara ( 2005 ) stated that secondary instruction is frequently considered as the most of import section of the single acquisition. Harmonizing to Water and McFadden ( 2003 ) secondary school is a topographic point where much complex interaction takes topographic point that has a important impact on the individuality formation of immature people and the consequent success in big life. Education is the basic right of every person in the society but unluckily, educational criterions in Pakistan are worsening fastly. One of the most of import factors in criterions of instruction is good rating system. Evaluation plays a great function in the accomplishments and acquisition of single. Particularly it can be helpful for instructors to analyse as Lal ( 2005 ) stated that rating help the instructors to better his schoolroom processs and methods of learning in the visible radiation of provender back. Unfortunately in Pakistan imperfect rating system besides devalue the criterions of instruction in schools.Recommendation( I ) The course of study of secondary degree should be improved harmonizing to the demands of clip and wants of the society. ( two ) Introduce high quality choice process for secondary degree instructors and offer the campaigners better inducements. ( three ) The disposal of school should be effectual and efficient. It should maintain democratic attack. ( four ) The rating system at secondary degree should be organized and modern techniques must be used to measure the abilities of a kid. ( V ) There should non be political intervention in educational establishments. ( six ) All secondary authorities and private schools should be allocated with proper wellness installations ( neat and clean and harmonizing to the wellness rules nutrient and handiness of physician or a nurse in the schools ) . ( seven ) The lone trained instructors should be appointed in schools. ( eight ) The secondary school instructors should utilize modern learning methods harmonizing to the age and psychological demands of pupils. ( nine ) There should be chances provided to the pupils for take parting in different co-curricular activities. ( ten ) The procedure of review should be done in proper and democratic manner and the construct of favours should be out of this procedure. ( eleven ) The scholarships should be provided to meriting and intelligent pupils at secondary degree in schools. ( twelve ) Various squads of experts should be involved in executing the above mentioned undertaking of betterment and formation.DecisionAfter analysing the consequences it can be easy concluded that uneffective disposal, non flexible course of study and outdated learning methods used by instructors are the chief grounds of worsening educational criterions at secondary degree. We may state that to some extent the imperfect rating system and bad review involved in this impairment. Improper wellness installations, political intervention, missing of co-curricular activities, non handiness of scholarships are besides some of the factors which destroy criterions of instruction at secondary degree in Karachi.REFFERNCESSpaulding S ( 1970 ) . The record is so impressive, UNESCO Department Publications. Jalala KC ( 2004 ) . Rao Digmarti, Methods of Teaching Educational Technology, Discovery Publishing House. Tiwari D ( 2006 ) . Methods of Teaching Education, Crescent Publishing Corporation. International Encyclopedia of Education, Ref. LB 1569, 1985, 10 Volumes. SEAMEO-Jasper Research Award ( 2009 ) . Annual Report. Subject: â€Å" TeachersaˆY Professional Development in Southeast Asia † . Jalalzai MK ( 2005 ) . The Crisis of Education in Pakistan, State Policies and Textbooks, Al-Abbas international Publications Lahore. Mukhopadhyay M ( 2005 ) . Entire Quality Management in Education, Sage-Publications. JavaScript ( narrative print ) ( 2004 ) . Published on 21st September, Available at World Wide Web. Edweek. Org/rc/issues/standards. Accessed 05 -08-2009. Aslam P ( 2005 ) . Policies and Policy Formation, National Foundation, Lahore. Srivastara DS ( 2005 ) Secondary Education, Mehra Offset Press. Lal JP ( 2005 ) Educational Measurement and Evaluation, Anmol Publications PVT LTD.

Drawbacks of Solitary Confinement - 1716 Words

Not too many people know what Solitary confinement is or what it can do to a human being. Solitary confinement is a special form of imprisonment. The prisoner is confined in a small windowless unit completely isolated from any human contact. It is a form of punishment for behavior modification beyond incarceration for a prisoner and is used as an additional measure of protection from the inmate. The issue of solitary confinement is extremely controversial and is a complicated subject to decide on. Some consider the extreme isolation to be torture, others feel it is necessary. Different states and prisons define their conditions differently, but one thing is for certain, the psychological impacts on the prisoners due to this long-term isolation are inevitable. Solitary confinement is cruel and ineffective. Why is this considered torture? Because different people have different capacities for resilience. 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